How to prepare the image of a low cost furniture wholesaler for a new phase of retail sales?
Originally KiColchões, the store structured its sales through “door to door” representatives and was focused mainly on mattresses. We at Nave Nove had already modernized its brand and already signed the traditional annual catalog of products that helped these representatives to sell to the four corners of São Paulo metropolitan area.
Adapting to market changes and opportunities among its suppliers, the KiColchões managers decided to pivot its business to retail. Nave Nove strategically assisted the client designing it`s new brand and strategies for social networks.
Nowadays Kiatacarejo Stores are able to interact with an engaged audience in Facebook and Instagram, effectively increasing store visits and sales in e-commerce.